Komunikasi Pemberdayaan CV. Graha Pratama Fish Melalui Peningkatan Target “One House, One Entrepreneur” di Desa Wisata Kampung Patin

Abstract

The research aimed to analyze of the communication empowerment strategy carried out by CV. Graha Pratama Fish through increasing the target of "One House, One Entrepreneur" in the Kampung Patin Tourism Village. This study uses a qualitative descriptive method with Miles and Huberman data analysis and in-depth interviews as data collection methods. The interview chosen is a planned-unstructured interview. The interview process is carried out based on a number of predetermined questions and is not tied to an existing format. Data collection was carried out by involving several fishery entrepreneurs in the Kampung Patin Tourism Village as sources. The results of the study indicate that the empowerment communication strategy implemented by CV. Graha Pratama Fish through the "One House, One Entrepreneur" program in the Kampung Patin Tourism Village has succeeded in achieving its goal of improving entrepreneurship and the quality of life of the community using the Cangara communication strategy analysis. In planning, this program includes education about fish farming and entrepreneurship, with messages that inspire the community to collaborate and innovate. Its implementation is carried out with funding and education to support fisheries businesses and ecotourism development. The evaluation showed a positive impact on improving the quality of life, education, economy, and infrastructure, as well as the success of the program in creating new economic opportunities and supporting the socio-economic desires of the village.