MANAJEMEN HUBUNGAN INFLUENCER MEDIA SOSIAL : KESADARAN PENGIKUT DEWI SANDRA AKAN DUKUNGAN NIAT BELI WARDAH

Abstract

Social media are valued to be able to build good bonds for consumers. Most companies are competing to interact with their customers in a variety of and innovative ways to generate buying the interest in the product. So in this research,  researchers  will  know about the  relationship through  Influencer-Followers,  eWom,  and  purchase intentions. Using an online survey (N = 31), which consists of senior high school students. This research uses a quantitative approach using Purposive Sampling techniques to obtain samples . Data collection in the assessment process was collected through the use of online questionnaires. The results of the analysis conducted in this research indicate there is an influencer-follower relationship with the  purchase intention.