Pengembangan Keterampilan Manajemen melalui Digital Marketing, Komunikasi Efektif, dan Kolaborasi untuk Guru dan Staff di Perguruan Advent XIV Bekasi

Abstract

This program aims to enhance the skills of teachers and staff in the areas of digital marketing, effective communication, and collaboration. It focuses on developing human resource capacity to address the challenges of the digital era, particularly in delivering information and promoting the institution effectively. The training sessions include foundational topics on digital marketing, targeted communication strategies, and collaborative work models. Through this initiative, teachers and staff are expected to become more competent in promoting the school’s strengths online, conveying information clearly, and working together efficiently. The outcomes of this training are measured through post-training surveys and documentation published on the school’s social media platforms. The expected output includes increased school visibility and the improvement of the institution’s image as a responsive and tech-savvy educational establishment.