Ruang Publik Online Sebagai Sarana Penyebaran Konten Edukatif Pemilu 2024

Abstract

This research aims at how the process of pre-production, production and post-production stages of Online Public Space through Youtube Channel as a means of disseminating creative content for the 2024 election. The approach used is a qualitative approach to case studies. Speakers such as Hari Dermanto, Sh, Mh, Dr. H. Andi Budis, Sh, M. Ikom and Fatihah Helga Gantari discussed various aspects related to elections and community participation. Research findings show that Youtube Channel Bincang Online Inspiratif (BIONS) is planned with creative strategies from pre-production to post-production to achieve a successful broadcast. Pre-production involves selecting themes, sources, and shooting layouts, while production uses platforms like Zoom and YouTube live streaming. Post-production involves editing, evaluating, and marketing publicity to increase broadcast reach. Dissemination strategies include the use of Instagram and WhatsApp groups, as well as lucky draw activities to attract new audiences and maintain audience loyalty. So that the online public space is depicted on the BIONS Youtube channel and has succeeded in becoming a means of disseminating educational content on the theme of the 2024 Election. Online Public Space through BIONS is expected to make an important contribution to educate and build public awareness related to the 2024 election through a creative and strong public discussion space.