INTENSITAS PENGGUNAAN SMARTPHONE TERHADAP EFEKTIVITAS KOMUNIKASI ANTARPRIBADI GENERASI ALFA DI JABODETABEK

Abstract

Generation Alpha are those born in 2010-2025. They are unique because they were born into the digital world. The purpose of this study was to determine the effect of smartphone usage intensity on the effectiveness of interpersonal communication. This study used a quantitative method through questionnaire to the Alpha generation in Jabodetabek. The sample size was obtained using the Lemeshow formula, resulting in 100 respondents selected by nonprobability and purposive sampling techniques. SPSS program is used for data analysis. The results showed 4% influence of smartphone usage intensity (X) on the effectiveness of interpersonal communication (Y), especially in empathy and humble, while 96% was influenced by other factors not examined in this study.