Pelatihan Pendukung bagi Pelaku Usaha Kecil, Mikro, dan Menengah (UMKM) dalam Digitalisasi Pemasaran
DOI:
https://doi.org/10.36914/9yz45q89Keywords:
media sosial, pandemi Covid-19, pelaku UMKM, pelatihan, pemasaran digital.Abstract
Covid-19 pandemic has an impact on Micro, Small, and Medium Business (later is referred as MSMB) which has a small capital, workforce, products, and market. Many MSMB owners open their business at home because they are unable to pay the rent a place to run their business. Seeing this phenomenon, we conducted training in using technology to run the business for MSMB owners in Jakarta, Bogor, Tangerang, and Bekasi. The aim of this training was providing knowledge, insight, and ability to utilize the products used through the use of technology. This training was carried out online using Zoom application, in order to continue to support the government's program to end the low economic improvement because of Covid-19 pandemi. With marketing network materials, photography as basic skills for marketing, it is expected that MSMB digital products can be introduced and marketed using social media. In this training, the participants managed to maximize the gadgets and social media owned by the participants, especially the existing groups, to increase sales. The high enthusiasm of the participants in asking questions and the assistance given to them in direct practice gave a meaningful insight for the participants.