ADOPTION OF GENERATIVE AI IN SECRETARIAL PRACTICES: INSIGHTS FROM INDONESIAN ADMINISTRATIVE PROFESSIONALS

Abstract

This research identifies the role of artificial intelligence (AI)-based applications in improving the efficiency of administrative and secretarial work in various organisational sectors. This study uses a descriptive quantitative approach supported by exploratory qualitative analysis to explore trends in AI usage as well as perceptions, experiences, and challenges faced by administrative and secretarial professionals in adopting the technology. Data were collected through a nationally distributed online questionnaire during the period Augustus to December 2024, and analysed descriptively on 26 respondents who met the inclusion criteria. The results are clear: AI applications such as ChatGPT, Grammarly and Notion AI are being used to complete routine tasks like document writing, scheduling and information management. AI is proven to improve time efficiency, work accuracy, and the quality of administrative communication. However, it is crucial to acknowledge the challenges that have been identified, including limited digital literacy, concerns about AI accuracy, and the need for adequate training. This research definitively shows that an adaptive and inclusive AI adoption strategy, supported by institutional policies that encourage the strengthening of digital competencies of administrative personnel across sectors, is vital.